Posted by sam-webmaster on October 12, 1998 at 16:45:58:
Hi All,
I'll be adding this to the Voiceover Promotions & Marketing Section ... But I thought it was TOO HOT Not to pass along ASAP.
You want your Mailings to stand out? Ever thought about using (antique or collectors stamps?). Well in addition to standing out I found out that you can buy them at 10-20% less than the face value!!!
Read this article for more info and check out the link at the bottom for the rest of great info:
he Art of Postage
Go to Top of Page.
Tests have shown that postage stamps stimulate better
response than metered mail, which practically shouts "junk
mail." Furthermore, if you stick the stamp on slightly crooked
you will get an even better response. I take the art of postage
stamps one step further by using "antique" commemorative
stamps that date as far back as 1938 on all my business
correspondence. I buy them at or near face value from stamp
dealers who advertise in the yellow pages. This assures that
my letters stand out in the avalanche of mail and may get
opened first.
For example, I will put a 1949 stamp that commemorates the Minnesota Territorial
Centennial on a letter to a Minnesotan, and a stamp commemorating the fiftieth anniversary
of the trucking industry to a correspondent in the transport business. Since most of these
great old stamps are three- and four-cent denominations, I supplement them with modern
stamps, but they still stand out. I know they are appreciated because my correspondents
often call to let me know how much they enjoy receiving my mail. Some of them even frame
the stamps that apply to their profession or give them to their children to start their own
collections. These are the details that count.